Can we talk about cover art? There is a regular debate in the genre about the value of cover art. Is man titty appropriate? Too much? What about those headless torsos? The paranormal heroines with low-slung jeans or leather trousers, tank top and beautiful abs? The frothy gowns on the covers of historical novels that don’t actually match the period in which the books are set?
But does the underlying style of the cover art matter?
If you asked me last week, I would probably say that there are a few style contentions that seem dissonant for me, relating primarily to historical romance novels. No photo-like covers, please, and no cartoons. In my head, they just didn’t suit the content. Otherwise, I thought I was baggage free.
For the last few browsing trips to the bookstore, I’ve been ignoring some really (to me) kitschy cover art.
Objectively, the cover art works. It includes elements of the story, and hints at the paranormal or urban fantasy content of the book. But that didn’t matter to me; while the style is clearly to the taste of some readers, but it puts me in mind of kewpie dolls and Betty Boop, none of them favorites, so I kept passing it by. Not even seeing the “fantasy” categorization and the publisher (Orbit Books) on the spine were enough to get me to pick up the book in order to read the back blurb. On my last browse-through, I finally read the back cover copy, and was intrigued enough to read the first few pages. Sold! I’ve since bought the book’s sequel, which has similar cover art.
When you look at cover art, does the style matter most? Or is it the content?
By JMC
July 29th, 2010
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