The Content of Its Characters

Robin Icon

During Harlequin’s Christmas category giveaway, I sent the email inquiring about the absence of African American category Romance among the free books:

As a Romance reader who has only recently become familiar with the unique pleasures of category Romance, I want to thank Harlequin for the Christmas book giveaway the company is currently running. I think it is a wonderful way to introduce genre readers to the fun of category books and have no doubt it will be a successful promotion for Harlequin.

One question I have, though, is why there are no books offered from your African American category line, Kimani. I realize that Harlequin is so large that there are other lines unrepresented in the giveaway, but one of the things I’m most frustrated with in the current Romance industry is the lack of AA Romance marketed to “mainstream” readers. I am not, myself, an African American reader, but I really enjoy genre diversity and have been seeking out more books that feature non-white (and non-stereotyped) characters. And I just think it would be an impressive gesture for Harlequin to bridge the gap that currently exists between AA Romance and the rest of the genre (i.e. separate shelving and marketing), not only to give AA authors access to a broader market, but to give readers greater diversity within the genre’s characters. It seems to me that if any company has the power to effect some change in this arena, it’s Harlequin. Anyway, I don’t mean this as a criticism, but rather as a statement of hope that the genre will move past the segregation that, in my opinion, both marginalizes AA Romance and diminishes the genre as a whole.

Following an automatic ‘out of office’ reply, I got this response:

Thank you for taking the time to e-mail us.

We greatly appreciate your comments. Your feedback will ensure that the appropriate persons in their departments are given your comments and/or suggestions.

If you have any further questions or concerns, please contact us.

Now I realize that even though I sent the email to a supposed Public Relations address, I got a response from “orders email account,” and that probably most of the inquiries they get from those addresses probably relate to book orders. And granted, my email may have gotten to the “appropriate person” and that person may be intended to respond at some point. But I was still disappointed, because I meant what I said about Harlequin: if any publisher has the clout to change the status quo it’s Harlequin.

Unfortunately, when it comes to race and Romance, it seems the status quo is largely a state of marginalization or mythologization.

Marginalization is the norm for African American Romance and its authors. While there are some AA authors who are not published by an exclusively AA imprint, and some white authors writing AA characters for so-called mainstream publishers (and I mean here the main commercial stream of romance publishing, not as “normal” or “acceptable” or any other content-related judgment), to find Romance about AA characters written by AA authors you generally have to be aware of the particular presses and imprints like Genesis Press or Kimani Press. Then there is the issue of labeling. For example, I flinch a little every time I write “AA Romance” because I feel like I should just be able to refer to all Romance novels as “Romance” and have people know what I’m talking about here. So even in the talking about it there’s a segregation that is easy to perpetuate.

While dedicated imprints were established to ensure that AA Romance was published in any significant numbers, the continued marginalization of books based on nothing more than the race of the characters and/or authors creates the impression that AA-imprint Romance is different somehow – that it’s not real Romance or the same Romance as readers are seeing in ever other publisher from which they purchase books. This is not, therefore, an approach that encourages non-AA readers to see these books as Romance pure and simple. I know of one author who does not publicize the fact that she is AA and who crossed over from ebooks to a NY publisher and was not placed under its AA imprint. Would this have been the case if she were more public as an AA author or if her books featured primarily AA characters? Unfortunately, as long characters and authors are categorized by their race, Romance readers will not be invited to judge every book by the content of its characters. And in such a diverse society as that which we have, at least in the US, it seems to me that especially when it comes to contemporary Romance, we are perpetuating a real disservice to the genre and to a diverse readership.

The artificial distinction expressed in the Romance genre’s treatment of race is evident in the romanticization of certain racial groups, especially Native American and Mediterranean/Middle Eastern men – the clichéd Noble Warriors and Sheikhs of the genre. Ironically, these characters abound in the genre, but are so often represented as sentimentalized or exoticized that they are at best caricatures and at worst offensive stereotypes. I read one sheikh Romance not that long ago that kept describing the “desert” in the hero’s blood, the untamed legacy of his people’s past, blah, blah, blah. What was frustrating was that for the most part this guy wasn’t horribly portrayed, but these continual references to some exotic, wild genetic history worked against my ability to see him as a realistic character.

I cannot even read most Romances featuring Native Americans, because they either turn out like Sandra Brown’s Hawk O’Toole’s Hostage (doesn’t the title say it all?) or an even more romanticized version of Fenimore Cooper’s already highly romanticized fictional Mohicans. That is, they’re either the stereotypical bloody savage or noble savage (either “more civilized” or “uncivilized” by Anglo-American standards), neither of which bear much resemblance to real life people of Native American nations. The content of these characters is too often that of stereotype, not multi-layered humanity. Of course there are books like Susan Johnson’s old historicals, particularly Forbidden and Pure Sin, both of which feature Native American characters who are complex and compelling individuals, but these are, unfortunately, the exception rather than the norm.

Then we could talk about various Asian and Latino characters, which are present in the genre, but not in any meaningful representation to real life cultural diversity. I think Janet Evanovich has done a pretty good job with the Cuban American Ranger, but even his character started out as somewhat of a caricature, and only deepened when he became a serious contender for Stephanie Plum’s romantic attentions. And Anne Stuart did some intriguing things with Takashi and his cousin Reno. But still, ethnically identifiable heroes and heroines are not, by any stretch, the norm.

As we move into 2008, the 21st century for mercy’s sake, I think it’s time that we stand more strongly for meaningful and authentic racial and cultural diversity in genre Romance. It’s really not that difficult. It may mean a bit of extra searching for novels featuring African American protagonists, and, ideally, perhaps, of vocalizing to publishers and bookstore buyers that you want all Romance shelved and marketed and published together. Or it may mean asking publishers and authors for a more diverse cast of characters in the genre, or increasing word of mouth on great books that don’t follow the standard white hero and heroine into their great white happily ever after. Because while it would be nice if publishers would take the lead on this, chance are they won’t, and it will be up to readers like me, and maybe you, who want more diversity of all types in genre Romance and more content to its characters.

5 Responses to “The Content of Its Characters”

  1. That’s a timely MLK Day post. Good for you for writing to Harlequin.

    Discussion so often comes to an impasse because some readers of AA romance (and therefore some authors) want separate shelving, and some want to end the separation. These online promotions are the perfect way to move past the impasse. Some paperback readers would try an ebook because it’s free, some ebook readers would try an AA romance because it’s free, and some would continue to read both the format and the author. I think I’ll write a letter myself….

    by RfP on January 22nd, 2008 at 2:24 am

  2. Separate shelving must work, or the bookshops wouldn’t do it, but it does seem an odd idea. I’m in N. Ireland, so we don’t have AA sections, but there are, in both my local bookshops, bays dedicated to local (Irish) authors.
    Hadn’t really thought about, prior to the internet discussion about AA shelving, but afterwards I did wonder why the author’s nationality would be the primary selling point for any book.
    I can see how shelving by genre works, but it’s harder to imagine that customers come into the shop thinking ‘I must buy something written by someone Irish today.’ But I suppose they must.

    by Marianne McA on January 22nd, 2008 at 7:01 am

  3. I end up reading a lot more AA romances via the library than the bookstore; it is not a matter of economics as much as it is one of convenience. The library shelves all romances together generally, and has one end cap for new AA romance. So I find new AA books easily but also run across them when I browse the larger romance stacks. My local bookstores? Separate sections. AA romance is included with other black fiction and nonfiction. And if I’m in a rush, I’m more likely to peruse the romance shelves and skip the AA F/NF shelves entirely. Lazy? Yes.

    I recently purchased an ebook (the title escapes me at the moment) because one of the characters had an identifiably Japanese name. In the text of the book, though, that character was only 1/4 Japanese; physically, the epicanthic (sp?) fold of his eyelids idenitified him as of Asian ancestry, but nothing else. And although he was raised by a Japanese grandmother, he was utterly American in all ways. I was disappointed — the author implied that I was going to get an intercultural romance, but in the end? Not so much. So I wonder: was the author afraid to touch on real intercultural issues? Was the name just lip service to the idea of multiculturalism?

    by jmc on January 22nd, 2008 at 6:21 pm

  4. Brava, Robin!

    by Kirsten on January 23rd, 2008 at 9:16 pm

  5. Some paperback readers would try an ebook because it’s free, some ebook readers would try an AA romance because it’s free, and some would continue to read both the format and the author.

    Especially with black history month coming up. I don’t think the shelving situation is ever going to be fully resolved if it’s viewed in isolation. IMO it’s about diversifying the genre on a macro level, part of which is getting readers of all ethnicities to have awareness of and access to a broad array of books featuring authentically diverse characters. Now I have to write my follow-up letter, lol.

    Separate shelving must work, or the bookshops wouldn’t do it

    Yeah, I agree, because the most enticing color for publishers and booksellers is green. I think, though, that one of the reasons it’s perpetuated is that in some cases buyers have specific “territories” in terms of genres they can purchase, and so it depends on how these various genres are identified and books labeled. For example, if you check out this list of Borders buyers (http://www.bookmarket.com/13.htm) you see that the AA buyer is different than the genre fiction buyer. Which, of course, is one more argument for not labeling Romances featuring or written by African Americans (the AA author whose books are shelved in the AA section is really frustrating and ridiculous, IMO) separately from other genre Romance.

    But it’s somewhat confusing, too. For example, there’s this interview with Niani Colom, founder of Genesis Press, in which she says that “What happened to Indigo was just as we were taking on this black romance we started realizing there were a lot of white women that was also reading our romance. Actually, in the early days it was probably more white women than black women. As the word got out, we started moving out and we sorta had more black women migrating.” (http://tinyurl.com/2lbz8n) So what happened? Does that mean that no one hardly was reading these books initially, or did something happen to shift attention away from white readers? I’m really intrigued by Ms. Colom’s comment and would like to know what kinds of numbers she’s talking about in terms of white and black readers.

    I recently purchased an ebook (the title escapes me at the moment) because one of the characters had an identifiably Japanese name. In the text of the book, though, that character was only 1/4 Japanese; physically, the epicanthic (sp?) fold of his eyelids idenitified him as of Asian ancestry, but nothing else. And although he was raised by a Japanese grandmother, he was utterly American in all ways.

    This is the kind of thing that really frustrates me as a reader, because what happens to me is that the character in question comes across as so clearly artificial that it’ hard to buy them as *anything* — American, Japanese, white, Asian, whatever. I just find this kind of characterization insulting to readers and characters and authors of every ethnic background and identity.

    So I wonder: was the author afraid to touch on real intercultural issues? Was the name just lip service to the idea of multiculturalism?

    I honestly wonder how much of this fear — if that’s what it is — is completely self-perpetuating. In other words, there’s fear around portraying authentic ethnic diversity, so we get instead characters who are either non-ethnic or stereotypical, instead of complex and multi-layered on their own. And then when readers react negatively to these characters, or positively, for that matter, the stereotypes continue but in different directions. And to me the sad thing is that this kind of situation actually focuses us MORE on race than less. Because in the real world, there are people of color who are not any more ethnically identified than WASPs, where race isn’t the person’s defining feature in how they live their life and perceive and present themselves. So stereotypes tend to focus us almost exclusively on race while at the same time emptying racial diversity of any meaningful content.

    Brava, Robin!

    Thanks, Kirsten!

    by Robin on January 25th, 2008 at 1:25 am

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